Category: Marketing

Great Ideas In Marketing

For a dentist, simply being good at what you practice is not enough. Making and preserving patients takes more than simply check-ups and follow-ups. A marketing campaign can bring in new patients and maintain your relationship with them. It is not hard to build and retain a booming dental business.

Having your own website can be a simple and cost-effective way, to have patients find you over competitors. A website should have sufficient information a prospective patient would want to have, such as location, hours of visit, specialties offered, and credentials. You also have to make sure that the phone number is prominent and a map to your office is readily available.

A more complex website could offer an electronic magazine or newspaper discussing issues about dental health, products and other specialized topics related to dentistry. These marketing tools allow you to save money on regular mail, and your patients can forward it to someone who is searching for a dentist by Web technologies.

A good referral remains the strongest prospect for any business, especially in dentistry like cosmetic dental marketing. If you are a good dentist, referrals can happen, but a small promotional tool is to offer discounts on a patient’s next visit if he brings in friends. Just be sure to send your patients a thank-you letter for referring you and remind them about discounts.

Reminding patients for upcoming checkups and appointments is a vital expense in marketing for dentists. Send reminder cards, or emails as alternative, and make phone calls several days before the appointment. Just as the dentists tell their patients not to neglect, dentists need to not neglect their patients as well.

Also a good strategy in marketing for dentists, do not forget newspaper advertisements, brochures, mass mailings and a listing in phone directories. Consider sponsoring local events and being involved with charity groups to ensure that your marketing remains consistent. It takes time to build an identity. But as a dentist, your name is your identity. The more your community knows about you and your profession, the more people will trust you and your services.

Direct Marketing Copywriting

Direct marketing copywriting is a lot like a magic trick because if you don’t have your readers full attention your illusions will not work. You must capture and hold their attention from the first word of your direct mail piece to the last.

There are so many tricks you can use in your copy but below you will find a few that anyone can understand and start using right away to have more successful copy.

And I want to begin with one that works every time.

1) The One Sentence Paragraph…

You use this technique kind of like a second headline that draws your reader into the rest of the copy. You might say something like…

“I never thought it could happen to me.”

This works because people hate to see a big chunk of text right at the start. They will often just throw your stuff in the bin.

2) The Page Turn Problem

Your reader will often put your stuff in the trash if they have to turn the page to read more, so make sure you leave an unfinished thought at the end of every page.

People usally keep reading until they get completeness.

3) The Headline Trick

Try adding an out to place word in your headline to catch the readers attention.

“New York Cabbie, discovers a simple method to clean a car in minutes”.

The ‘New York Cabbie’ section will catch the attention because it sounds weird

4) The Postcard Trick

Many business owners prefer to send out a postcard to their customers rather than a long form direct mail piece. But to be honest the response rate from a post card is not going to be very good at all.

Internet Marketing Company

There are many businesses that provide Search Marketing or Search Engine Optimization (SEO) services. Most of them are reliable and professional companies that won’t let anyone down, depending of course on what your expectations are of engaging such a company.
Some SEM providers prefer to work in specific markets, or with companies of a certain size. I recommend that prospective purchasers investigate the alternatives available thoroughly, and talk with at least three or four internet marketing firms before making a final call.
However, on what basis should that decision be made? Search Engine Optimization is sometimes seen (or presented) as some combination of ability, technology and sorcery. While there are most definitely some creative parts to a good SEO campaign, the bulk of it should come from a combination of three things: A thorough search marketing analysis, an agreed action plan and crisp execution of that action plan.
Too many times SEO providers perform only a partial evaluation, and that results in the execution of a search optimization campaign which does not achieve the optimum result. And in many cases, unfortunately, the customer is does not realize.
So if you own a business, or own a website, how should you go about selecting the Search Marketing solution that fits your situation, and will deliver the best results? I would like to offer some suggestions.
1. Look for a local company – Why? Because, even if you are doing business in more than just your local geographical area from your website, it is still better to have the ability to have personal interaction. A website is (or should be) an important part of your overall marketing strategy, and doing business with a local company will make it easier to consult around your marketing plan.
2. Make sure that the SEM company reallygets marketing – Many really good SEM engineers don’t take the time, or don’t have the ability, to understand a customer’s marketing objectives, even if that plays a huge role in how the search marketing campaign is designed.
3. Ask to see the analysis structure – A good search marketing analysis is key to achieving the campaign goals. Many companies volunteer to do a “keyword analysis”, which would be part of it, but it should be much more. Make sure they employ the latest best in class SEO software to get a complete understanding of the search engine environment in which your website has to compete. This includes not only a keyword search density analysis, but also a very deep understanding of your top competitor’s websites.
4. Make sure that the action plan is scoped and priced – many times SEOSEM companies leave the scope open-ended, intending toupsell you as soon as they secured your business. If there are more services proposed, make very sure they are needed.
5. Look for progress. Ask for monthly reports from independent reporting tools, like Google Analytics. While it may take time to achieve your SEM objectives, there must be regular progress, or else the SEO techniques may not be working.
Proficient search marketing companies work within the framework shown above. Make sure that your search marketing provider does so too.